Author Archives: copyfox

Stop! In the name of brand love.

There is a hint of panic and desperation in the online advertising air at the moment. Loads of brands seem to be focusing on their numbers in an attempt to hit their targets, their ROIs and secure their budgets for … Continue reading

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Two words for tomorrow

If you’re passionate about the future of Australia, or just about fascinating social experiments (for those of you elsewhere) then I highly recommend you take two minutes to check out this important and brilliant campaign by GE’s future-thinking arm, Imagination … Continue reading

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Eight ways to boost your search through social

These eight tips on boosting your search engine rankings through social media are brilliantly insightful, simple to digest and timely, with the roll out of Google Social Search. For those that aren’t familiar with Google’s controversial new approach, it basically … Continue reading

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TV will grow your brand, not Facebook

You don’t see that kind of headline very often. A leading Marketing academic sees Facebook from a different angle and makes a semi-convincing argument. Professor Byron Sharp claims that your most valuable audience is not made up of your frequent … Continue reading

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The Art of Pho

The Art of Pho is a surreal graphic novel by British illustrator and animator, Julian Hanshaw. It follows the life of Little Blue as he learns how to master the national art of making Pho in Ho Chi Minh. It’s … Continue reading

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Seven ways to save your social media data

Real-time reporting is key, but old data is important too. Don’t let your past social media activity disappear into the online abyss with these helpful tips

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Improve your CTR

A pleasure-to-scroll-through infographic about email marketing best practice, from Litmus. Some desk decoration fodder with a purpose. Source: Litmus blog

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Visual CVs

A friend recently shared some amazing visual CVs from pinterest. I love words, but never recommend online content is too copy-heavy. Audiences are easily distracted by the bright and shiny, and visuals can speak louder than words. Inspired by these … Continue reading

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